Top 10 SEO Copywriting Tips

Top 10 SEO Copywriting Tips
There is no shortage of dont when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy. Top 10 SEO Copywriting Tips
1. Dont shove as many keyphrases into the copy as humanly possible.
Its not about the sheer volume of search terms you include. Yes, Google and other engines should be able to follow what the page is about. Yes, engines are looking to match a searchers query with search engine optimized content on your web pages, but which pages land at the top is decided through a series of calculations far more complex than any simple ratio. When you overload copy with keyphrases you sacrifice quality and user experience.
2. Dont lose site of balance.
If SEO copywriting is not about the percentage of keywords within the copy, then what is it about? Balance. You have two audiences with SEO copywriting: the search engines and your site visitors. But surprisingly, the balance does not come with serving both masters well. The balance comes in how much you cater to the engines. You see, your site visitors always come first.
However, if you write with too little focus on the engines, you wont see good rankings. If you put too much focus on the engines, you will start to lose your target audience. Balance always balance.
3. Dont let someone else choose the keywords.
If keyword research is not a service you offer, an SEO firm, keyword specialist or some other professional that your client hires will have to conduct the research. Dont just accept keyphrases these folks toss your way. Ask to see the entire list with recommendations as to which terms would be best strategically. Then you, as the professional writer, can decide which will also work best within the copy.
4. Dont sacrifice flow for numbers.
This is a follow-up to number three and is a major issue with bad SEO copywriting. SEOs or clients sometimes insist on using hacked-up search phrases that simply dont work in a normal sentence. An example? Candies samples free. Many copywriters will just grin and bear it, sacrificing quality and flow for the sake of competitive values or other numbers. The result is often some obnoxious sentence like, If you are looking for candies samples free, you have come to the right place Forcing a phrase into the copy at all costs never turns out well.
5. Dont use keyphrases that dont apply to the page.
If you operate a site about wedding receptions, dont try to force a search term about wedding dresses into the copy just because it pulls a lot of traffic. (A) Unless you sell, alter or design wedding dresses, it wont be applicable. (B) Even if you manage to get the page ranked well for the phrase [wedding dresses], once the visitor clicks to your site and realizes you have nothing to

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