SEO Tips For Small Bussiness

SEO Tips For Small Bussiness
If you run a small business and you dont have a great amount of budget for online marketing then dont panic, there are various key activities that can be undertaken to help your company get found online.

For many small business owners, promoting products and services online can seem like a daunting and difficult task. Advertising online is becoming increasingly competitive and preparing your website for search is now as much about marketing as it is about optimisation. We have compiled a list of tips that will enable you to effectively prepare your website for the world of search.

SEO Tips For Small Bussiness

 

1) Be realistic with the keywords you target

If your company has only just launched a website then it is likely to carry little authority with the search engines and you will find it difficult to compete against older and more established companies in your arena. With well executed keyword research you will be able to establish and identify which keywords are easier to rank for, but at the same time will still drive relevant traffic to your site.

2) Make sure that the search engines and your visitors know what you do

Ensure that your website is built and designed in line with current web standards, submit a sitemap and make sure that you optimise your pages for the products and services that you wish rank for. Once this has been achieved and more importantly, makes sure that any one visiting your website knows what it is you do, and what you want them to do whether it be call your number or fill in a contact form the last thing you want is people arriving at your site but then quickly leaving unhappy because they couldnt find what they were looking for. Examining your search traffic and bounce rates in your analytics are a good place to discover any potential problems with the user experience.

3) Build useful and good quality content

I appreciate that this is often easier said than done, but there are things you can do to make this easier. Think about any resources and information you may have which arent currently displayed on your site but could provide an excellent source of information for your visitors. Try to get into the mindset of your customers regarding the questions they might need answering providing content which answer questions is both helpful from a customer service and search engine perspective. Think about the best way to demonstrate the answers, whether it be an entirely new page on the website, a blog post with high quality images or maybe even a demonstration video.

4) Start a blog and share your news

A blog is an essential tool in todays online environment and will often be the linchpin of your online marketing strategy. It not only allows you to keep your community up to date and build brand awareness, but it also allows you to create content on a consistent basis and give you the ability to build links

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